Many organizations are doing incredible work but struggle to showcase it in a way that moves funders, partners, and communities. That’s where data storytelling comes in. Dr. Gillian Marshall, founder of Dynamic Innovative Research Solutions (DIRS), began helping clients translate their data into simple, person-centered narratives in 2016, a passion that led her to launch DIRS full-time in 2022.
“People want to explain their impact in clear, simple language that funders immediately understand,” Dr. Gillian says. “I want to help them capture the great work they’re already doing.”
A former University of Washington professor with a background in social work and public health, Dr. Gillian often partners with a variety of people from several industries, ranging from nonprofits to government agencies. Through program evaluation, data coaching, capacity building, and needs assessments, Dr. Gillian helps clients connect their data to the goals they’re trying to achieve, closing the gap between information and insight, helping leaders make stronger decisions, secure funding, and confidently tell their story.
As a first-time business owner, Dr. Gillian realized building a strong company meant mastering everything from business structure to certifications to operational systems. Dr. Gillian also discovered the power of a supportive professional network, not just for growing her client base, but for ensuring she had experts she could rely on.
“To do this work, I had to get people to trust me and trust what I’m doing,” she said. “I was totally in a different field before.”
Dr. Gillian’s support system expanded when her business coach (Curtiss Calhoun) encouraged her to apply for Tabor 100’s Technical Assistance program. After applying, Dr. Gillian received support from a professional consultant (Asia Dillingham) to strengthen the accounting side of her business, understand tax requirements, and learn to use tools like QuickBooks. This operational support streamlined her systems, freeing up valuable time, allowing her to focus more on serving her clients.
“A lot of people don’t know about Tabor or what they can do, which is really unfortunate!” Dr. Gillian said. “[Tabor] helped me automate my billing, my invoices…it gave me back some time. I am extremely grateful for this resource.”
In the end, Dr. Gillian’s goal is simple: to help organizations feel confident in what they collect, report, and share so their impact is undeniable and their funding grows.
“I want to turn data into a powerful story that strengthens credibility and amplifies the great work they are already doing.”
Unsure where to start or already know your data and evaluation gaps? You can learn more about scheduling a complimentary 20-minute meeting with Dr. Gillian at dirsolutions.org
